Sorry for restacking this piece soo much it just goes so hard, addresses so many pitch perfect points i’ve been thinking about in terms of the aesthetics of brat and it’s subversion to supporting the military industrial complex, like wow good job here
You articulated so many things I’ve been wondering about the brat era. For me though, and I suspect a lot of gen z, I don’t think we gravitate toward it because it’s new but because it’s rooted in something nostalgic for us.
Brat’s release coincides with the whole indie sleaze thing which I think has helped it in some way. I remember growing up with artists like Kesha who had an extremely similar attitude and vibe. Being cool and uncaring was sexy. Now it feels like we’re grasping for that again, and Charli knew how to tap into that.
this is so true!!! i guess what you’re saying is also reflective of the 10 year trend swing: from minimalist to maximalist, from girlbosses to brats! i too have been missing the mess of the 2005-2015 era, and i am happy too that post-covid, we have a “girl prototype” that isn’t fully based on phrenology and puritan ideas around “cleanliness”! glad we both are writing and thinking ab this :) i think you’re wonderful!
Sorry for restacking this piece soo much it just goes so hard, addresses so many pitch perfect points i’ve been thinking about in terms of the aesthetics of brat and it’s subversion to supporting the military industrial complex, like wow good job here
don’t be sorry at all! this made me 🥹🥹🥹, thank you for picking up what i’m putting down!
You articulated so many things I’ve been wondering about the brat era. For me though, and I suspect a lot of gen z, I don’t think we gravitate toward it because it’s new but because it’s rooted in something nostalgic for us.
Brat’s release coincides with the whole indie sleaze thing which I think has helped it in some way. I remember growing up with artists like Kesha who had an extremely similar attitude and vibe. Being cool and uncaring was sexy. Now it feels like we’re grasping for that again, and Charli knew how to tap into that.
this is so true!!! i guess what you’re saying is also reflective of the 10 year trend swing: from minimalist to maximalist, from girlbosses to brats! i too have been missing the mess of the 2005-2015 era, and i am happy too that post-covid, we have a “girl prototype” that isn’t fully based on phrenology and puritan ideas around “cleanliness”! glad we both are writing and thinking ab this :) i think you’re wonderful!